Returning for 2020!

Register your cars for the Viva East 2020

Pre-1970 Car Show


First 100 cars to register

will get a free t-shirt

at the gate!

Compliments of 

New venue for 2021!
It is awesome!
Details coming soon!
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Click the button above for more details



Debra using the form below

VIVA EAST Rockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-1966 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend.


The Boxboro Regency Hotel and Conference Center in Boxborough, MA is the home of this annual event. 

Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark’s love and respect for the music, the cars and the culture associated with them. Mark also runs the Viva Las Vegas Car show.



2021 Events

Contact Us


For General inquires about the event

Full House Customs

PC Repair and IT Solutions

Official IT Support of Viva East

Special Thank you to Bertrand Sound & lighting for you expertise and dedication since 2017

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Laura Palmer and Mark McDonagh

Viva East 2019