Returning for 2021!

Register your cars for Viva East 2021

Pre-1970 Car Show



First 100 cars to register

will get a free t-shirt

at the gate!

Compliments of 

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Saturday July 10


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Click the button above for more details



Debra using the form below

VIVA EAST Rockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-190 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend.


The DoubleTree by Hilton in Westborough, MA is the home of this annual event. 

Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark’s love and respect for the music, the cars and the culture associated with them. Mark is also a member of the Viva Las Vegas Car Show crew.



2021 Events

Contact Us


For General inquires about the event

VIVA East is brought to you by SLIDING ROCK PROMOTIONS, LLC

Full House Customs

PC Repair and IT Solutions

Official IT Support of Viva East

Special Thank you to Bertrand Sound & lighting for you expertise and dedication since 2017

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