VIVA EAST Rockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-190 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend.

The DoubleTree by Hilton in Westborough, MA is the home of this annual event. 

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Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark’s love and respect for the music, the cars and the culture associated with them. Mark is also a member of the Viva Las Vegas Car Show crew.