NEW DATE FOR 2021

SEPTEMBER 30, OCTOBER 1 & 2

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THE STATE OF MASSACHUSETTS WAS ORIGINALLY NOT LIFTING COVID RESTRICTIONS UNTIL AUGUST - WHICH WOULD HAVE MADE A JULY EVENT NOT FEASIBLE. 

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Due to that, we decided to push the event to October. If only we had a crystal ball!

As we now know, July would have been ok. Regardless, 2021 is now happening 9/30 - 10/22.

The event will move back to July for 2022. 

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ALL ROOM RESERVATIONS WILL BE TRANSFERRED AUTOMATICALLY.​

ALL TICKETS PURCHASED IN 2020 & 2021 WILL BE HONORED.

​ALL CARS REGISTERED IN 2020 & 2021 ARE STILL APPROVED.

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NO NEED TO DO ANYTHING IF YOU CAN MAKE THE NEW DATE!

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Please email us with any questions!

BANDS & DJ's

VIVA EAST Rockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-190 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend.

The DoubleTree by Hilton in Westborough, MA is the home of this annual event. 

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Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark’s love and respect for the music, the cars and the culture associated with them. Mark is also a member of the Viva Las Vegas Car Show crew.

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