The viva east
Now welcoming pre-1970 Traditionals, Customs & Hotrods
hosted by the
Prizes for best cars!
Bands to be Announced
The Full Custom Showroom
Returning for 2020, the indoor showroom, will again showcase top of the line custom builds.
Cars on display indoors are by invitation only
The Full Custom Showroom is being organized and hosted by
Richie Borrelli of the King Pins Car Club
Featuring Car Builders, Iron Trap Garage!
VIVA EAST Rockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-1966 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend.
The Boxboro Regency Hotel and Conference Center in Boxborough, MA is the home of this annual event.
Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark’s love and respect for the music, the cars and the culture associated with them. Mark also runs the Viva Las Vegas Car show.