COVID-19 & VIVA EAST 2021

NEW DATE FOR 2021

SEPTEMBER 30, OCTOBER 1 & 2

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THE STATE OF MASSACHUSETTS IS NOT LIFTING COVID RESTRICTIONS UNTIL AUGUST - WHICH MAKES A JULY EVENT NOT FEASIBLE.

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As previously stated here, we have been planning Viva East 2021 with every expectation of having a fantastic event, but these lingering pandemic restrictions are not in our control.

We are legally and ethically bound to adhere to them. Your safety is what is most important to us. Therefore, we made a tough judgment call & were lucky to score a new date at the same venue. ​

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IF HEALTH TRENDS CONTINUE TO MOVE IN A POSITIVE DIRECTION, WE WILL BE ABLE TO HAVE A RESTRICTION-FREE EVENT IN OCTOBER! 

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ALL ROOM RESERVATIONS WILL BE TRANSFERED AUTOMATICALLY.

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ALL TICKETS PURCHASED IN 2020 & 2021 WILL BE HONORED

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ALL CARS REGISTERED IN 2020 & 2021 ARE STILL APPROVED

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NO NEED TO DO ANYTHING IF YOU CAN MAKE THE NEW DATE!

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Please email us with any questions!

BANDS & DJ's

Note: due to the change in date, some performers may change. we will announce any changes if this happens. 

2021

Saturday July 10

headliners

VIVA EAST Rockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-190 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend.

The DoubleTree by Hilton in Westborough, MA is the home of this annual event. 

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Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark’s love and respect for the music, the cars and the culture associated with them. Mark is also a member of the Viva Las Vegas Car Show crew.

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