Register your cars for Viva East 2021
Pre-1970 Car Show

First 100 cars to register
will get a free t-shirt
at the gate!
Compliments of
2021
Saturday July 10
headliners
Click the button above for more details
-or-
Debra using the form below
VIVA EAST Rockabilly Weekender and Custom Car Show, hosted by Sliding Rock Promotions, offers a full weekend of live music, amazing record hops with well-known DJ's, a massive pre-190 custom car show, and a diverse selection of unique showcases that are dispersed throughout the weekend.
The DoubleTree by Hilton in Westborough, MA is the home of this annual event.
Mark McDonagh is the owner of Sliding Rock Promotions. VIVA EAST is an extension of Mark’s love and respect for the music, the cars and the culture associated with them. Mark is also a member of the Viva Las Vegas Car Show crew.
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For General inquires about the event